Apparently, I hate

books that don’t really tell you what they mean,

Blue Ocean Strategy said “focus on what’s not there”, and then analyzed a case (almost postmortem, but never mind THAT), to prove that this happened.

No ‘how do you think outside the box’, only ‘once you are, here are some tools’. The tools are simple, and YET, they are not the tools needed to think outside the box. not enough, in my opinion.
The first has potential.
I hope further reading improves my attitude.

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